Seymour Insights conducts a broad range of research projects across a large variety of respondents and industries. It has deep experience with a wide array of methodologies and advanced analytics with global geographic coverage. Seymour Insights works with clients to determine the approach that is best for them.

Seymour Insights specializes in the design and execution of quantitative and qualitative market research supporting many types of business decisions including: 


  • Identifying and prioritizing customer needs and requirements.
  • Understanding the purchase process to identify key decision drivers.
  • Segmenting the market to determine the most profitable targets.
  • Measuring brand performance – awareness, familiarity, consideration, image.
  • Understanding customer attitudes and product usage behavior.
  • Tracking employee satisfaction and customer loyalty.
  • Determining optimal product pricing and positioning.
  • Identifying market preference for product naming and design.